Privacy Policy.

Caldwell and Company (“Caldwell + Co.”, “we”, “us”, “our”) recognize the importance of your personal information. This Privacy Policy sets out how Caldwell + Co. uses and protects information that it collects from its customers, visitors and users (collectively, the “Users”) through, or in association with, its website with a homepage located at www.caldwellco.ca (the “Site”), its products and services that may be offered from time to time via the Site, its related social media sites, or otherwise through Users’ interactions with Caldwell + Co. (the Site, products, services, and social media pages, collectively, the “Services”). By accessing the Services, using features of the Services, and/or submitting information to Caldwell + Co., you are bound by all terms and conditions in the Terms of Use at https://www.caldwellco.ca/terms (the “Terms of Use”) and this Privacy Policy.

Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels

Disclosure for a business purpose: shared with our processor Squarespace

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.

Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our processor Squarespace

Customer support information

Examples of Personal Information collected: name, email address, shipping address

Purpose of collection: to provide customer support.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our processor Squarespace

Use of Information

We generally use information that we collect for the purposes of fulfilling our contractual obligations to you, in furtherance of our legitimate interests in operating the Services and our business and/or where you have consented to such usage.

More specifically, Caldwell + Co. uses Personal Information:

To provide, update, maintain and protect the Services and our business. This includes use of Personal Information to support delivery of the Services, prevent or address service errors, security or technical issues, analyze and monitor usage, trends and other activities or at your request. Caldwell + Co. may use your email address or phone number to send you notices (including any notices required by law, in lieu of communication by postal mail). If you correspond with Caldwell + Co. by email, we may retain the content of your email messages, your email address and our responses.

As required by applicable law, legal process or regulation. Caldwell + Co. may in certain instances be compelled by law to process your Personal Information in order to comply with a binding order. We will only do so to the extent reasonably required by that order.

To communicate with you by responding to your requests, comments and questions. If you contact Caldwell + Co., we may use your Personal Information to respond.

To send emails and other communications. Caldwell + Co. may send you service, technical and other administrative emails, messages and other types of communications. We may also contact you to inform you about changes in our products, and important notices, such as security and fraud notices.

For billing, account management and other administrative matters. We may need to contact you for invoicing, account management and similar reasons, and we use account data to administer accounts and keep track of billing and payments.

To investigate and help prevent security issues and abuse.

For marketing purposes. Caldwell + Co. may use the information we collect, including Personal Information, to market our products and services to new and existing customers, and to understand our audience. We may also use your Personal Information to send you marketing messages and may provide such information to third parties to send you information about our products and services. If you are in the EEA we will only do so if you have opted in to receive such communications. If you don’t want to receive these messages, you can opt out by clicking “unsubscribe” at the bottom of our emails.

Information Sharing

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We use Squarespace to power our online store. You can read more about how Squarespace uses your Personal Information here: https://www.squarespace.com/privacy.

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We also may share your Personal Information with Facebook for customer Data Sharing.

Behavioural Advertising

As described above, Caldwell + Co. uses your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising:

• Facebook - https://www.facebook.com/settings/?tab=ads

• Google - https://www.google.com/settings/ads/anonymous

• Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

Caldwell + Co. uses your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;

• The performance of the contract between you and the Site;

• Compliance with our legal obligations;

• To protect your vital interests;

• To perform a task carried out in the public interest;

• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor, Squarespace, uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.

• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.